Casino Host Training

CASINO HOST BOOT CAMP  &  CASINO TELEMARKETING 

 

Casino Host Training

Casino Host Training: Casino Host Boot Camp

Implementing a strong foundation for Player Development

 ♠ Capitalizing on Floor Opportunities

♠ The Cut-In

♠ Comping Salesmanship

♠ Protecting the Reinvestment/ROI

♠ Delivering The VIP Experience


 

CASINO TELEMARKETING

Casino Host Training: What used to work in the casino marketing industry doesn’t produce the same results anymore.  Competition is fierce and the economy is tough.  Direct mail and player relationships are not enough to survive. Hosts book the same handful of loyal guests. Inactive play is higher than ever yet your rate of obtaining NEW players is low.  You must capitalize on this market.
Today’s casino host MUST be a salesman!  Telemarketing guests is a proven way to increase host production in all these areas! Yielding immediate results with a high percentage of conversation rates. Using PDS curriculum is not only formulated and designed specifically for calling casino guests but it’s also completely host friendly. Nick Ippolito formulated, designed and executes this uniquely branded curriculum (one on one training and seminars) in telemarketing casino guests. He has 20+ years of extensive experience in player development, casino marketing, slot marketing, casino telemarketing, national casino marketing and branch office management. Utilizing a training room or conference room, a seminar is conducted for approximately 2 hours with the aid of a power point presentation. One-on-One’s are conducted at the hosts’ workstation and the seminar content is put into live exercises. We call inactive players, potential players, fill events, and book business.

Casino Host Training: Immediate & Proven Results

  • Surviving The First 30 Seconds
  • Controlling The Conversation
  • Getting Through to the Admin
  • Voice Mails 
  • Getting Call Backs


Today’s casino host MUST be a salesman!

Casino Host Training:

Player Development Systems LLC. [PDS] provides casino marketing departments with the knowledge and techniques needed to contact and associate with current & potential gamers.

First and foremost, our structuring system instills casino marketing representatives with confidence, objective, clarity, and organized conversational skills. As soon as these valuable practices are put into use, all fear, hesitation, uncertainty, and apprehension on behalf of the representative are immediately eliminated.

All together these subtle, yet essential factors create a dramatic increase in productivity, call volume, higher conversion rates, and completely reinvents the ratio of prospects that are pursued and marketed to.

What used to work in the casino marketing industry doesn’t produce the same results anymore.  Competition is fierce and the economy is tough. Direct mail and player relationships are not enough to survive.  Inactive play is higher than ever yet your rate of obtaining NEW players is low.  You must capitalize on this market.

Telemarketing guests is a proven way to increase host production in all these areas! Yielding immediate results with higher conversion rate than traditional direct mail campaigns. Add in all the cost associated with direct mail; postage, artwork, printing, labor, returns, etc. And you can immediately see why Telemarketing is the Answer.

We teach the techniques required for capturing the attention of the guest, controlling the conversation, proper communication with the guest, being invited back to market them and ultimately closing the sale. We also teach the skills required to communicate efficiently with spouses, family members, administrative assistants, etc. and how to leave voice mails that get responses.

The end result is higher call volumes, increased profitability and a strong foundation for Player Development which equates to a higher percentage of production from your casino marketing representatives. We cover what Player Development means at its true core. We will educate the casino marketing representatives on how to locate, call, evaluate, communicate and close prospecting gamers.  This results in NEW clientele for the property.

PLAYER DEVELOPMENT

We at PDS are mindful and understanding of the business need to produce the greatest amount of revenue with as little reinvestment possible. A trained PDS Host team will understand the importance and opportunity in qualifying all guests on your gaming floor and in your gaming database, no matter what level segment they currently fall under. A trained PDS Host team will understand that true definition of player development. Educating and convincing casino guests on the benefits of player longer and increasing their betting limits, while simultaneously maintaining a casino guest according to their financial comfort level. They should be trusted to manage comp decisions within specified guidelines dictated by executive management.  Hosts should aggressively utilize lists as “leads” and seek to “capture” these guests through relationship building and persistent contacting and follow-up techniques. Other daily reports will be generated and distributed that are intended to be leads.

CASINO HOST TRAINING Casino Host Boot Camp | Player Development Systems

RELATIONSHIP MARKETING 

Casino Host Training: We at PDS know that meeting guests and building relationships is vital to sustaining and growing your market, promoting brand loyalty, maintain current player account information to insure database integrity, and creating incremental revenue. A trained PDS Host team will be made up of individuals who excel in building relationships. They will do so naturally and with ease. They will be keen on human interaction and the opportunity it affords them to better position themselves to increase business. They should be trusted to manage comp decisions within specified guidelines dictated by executive management.

 MAINTENANCE

Casino Host Training: I spend a day on the casino floor observing hosts behavior and floor opportunities. I discuss my results with management and my plan of action for the following days. Once approved I spend time on the casino floor shadowing the hosts through their everyday duties. Topics include: Delivering the VIP experience, table & slot opportunities, players club interaction, responding to calls, comp decisions, acquisition of new players, cutting into new players, obtaining contact information, interdepartmental skills, qualifying guests, sales tactics, maintaining database, and all aspects of Player Development We at PDS know a Host team is skilled at anticipating your guest’s wants and needs during high visibility times on the casino floor. A trained PDS Host team will understand the importance and opportunity in accepting phone calls, walk-ups to the Rewards Center, and pit and floor calls. Not only in providing service for all guests in the casino but understanding the importance and opportunity to qualify all guests. They are responsible for all player segments: Active, Inactive, Declining, fostering lower level players, and any Outer Market. A trained PDS Host team is thorough and detailed in preparations made for VIP guests. They understand that every guest interaction and request is an opportunity to create retention. Players are looking to be interacted with. Inspired. Encouraged. Challenged. Heard.

nickippolito.com/casino-host-bootcamp/

Casino host boot camp covers all aspects of player development and casino host training. It instills casino hosts with the core values of player development.