Loyalty Clubs

Loyalty Clubs

Performing a full review of card level programs of competing properties.   Understanding how we can best position messages/rewards to brand your program as “The better choice” in the market, while minimizing your expenses

If your objective is to have deep casino sales & marketing knowledge on your side and to ensure your marketing team is left with firsthand and deep understanding of best practices, then we are the folks with those hands-on proven credentials.

Deliverables include:

  • Points structure, earning and redeeming
  • Marketing roll out and naming of the club
  • Card level names/branding
  • Analyzed data from other markets as no data was available in their market.
  • Created a program that was focused on promotions vs hard dollar program costs
  • Navigated regulatory issues
  • Relaunching of club or direct mail programs at Station Casinos, Aliante, Sahara, Plaza, Inn of the Mountain Gods, Hard Rock Las Vegas and Westgate Las Vegas.
  • Point earning structure
  • Defined card levels based on actual play
  • Created tiers that were attainable and motivated players to stretch their wallet
  • Created third party data feeds for points and tier credits – Food and Beverage, Hotel, Entertainment and various 3rd party feeds.
  • Ensured that cost associated to card level did not create an over investment in the player
  • Created promotional programs wrapped around card level status
  • Developed direct mail list processes which reduced unprofitable players

Copyright © 2021 Nick Ippolito. All Rights Reserved.

Designed & Developed By: Royal Ink