Performing a full review of card level programs of competing properties.   Understanding how we can best position messages/rewards to brand your program as “The better choice” in the market, while minimizing your expenses

If your objective is to have deep casino sales & marketing knowledge on your side and to ensure your marketing team is left with firsthand and deep understanding of best practices, then we are the folks with those hands-on proven credentials.

Deliverables include:

• Points structure, earning and redeeming
• Marketing roll out and naming of the club
• Card level names/branding
• Analyzed data from other markets as no data was available in their market.
• Created a program that was focused on promotions vs hard dollar program costs
• Navigated regulatory issues
• Relaunching of club or direct mail programs at Station Casinos, Aliante, Sahara, Plaza, Inn of the Mountain Gods, Hard Rock Las Vegas and Westgate Las Vegas.
• Point earning structure
• Defined card levels based on actual play
• Created tiers that were attainable and motivated players to stretch their wallet
• Created third party data feeds for points and tier credits – Food and Beverage, Hotel, Entertainment and various 3^rd party feeds.
• Ensured that cost associated to card level did not create an over investment in the player
• Created promotional programs wrapped around card level status
• Developed direct mail list processes which reduced unprofitable players