Casino Player Development
“After your training I feel like I have a purpose, like my Casino Host job and title mean something” -Kristina Gutierrez, Casino Host Desert Diamond Casino
We cover what Casino Player Development means at its true core. We will educate the Casino Hosts and VIP Reps on how to do exactly what the title means:
Initiate, Locate, Communicate, Prospect, Call, Evaluate, and Close on the prospecting Casino Gamer.
We have developed a signature ADT/Theoretical formula for Casino Hosts to use to manage current guests and find those potential leads! This results in NEW and increased incremental revenue for your property. First and foremost, our structuring system fundamentally teaches Casino Player Development representatives to be PROACTIVE. Instilling them with confidence and all the tools they need in their Casino Player Development toolbox. They are then able to approach every aspect of their jobs with DEVELOPMENT as its foundation. As soon as these valuable practices are put into use, all fear, hesitation, uncertainty, and apprehension on behalf of the representative are immediately eliminated. All together these subtle, yet essential factors create a dramatic increase in productivity, call volume, higher conversion rates, and completely reinvents the ratio of prospects that are pursued and marketed to. We teach the techniques required for capturing the attention of the Casino gaming guest in person or on the phone. Skills such as controlling the conversation, proper communication with the guest, being invited back to market them and ultimately closing the sale. We also teach the skills required to communicate efficiently with spouses, family members, administrative assistants, etc.
The end result is productive floor touches, increased profitability and a strong foundation for Casino Player Development which equates to a higher percentage of production from your Casino hosts.
Casino Player Development Systems, LLC. provides Casino marketing departments with the knowledge and techniques needed to contact and associate with current & potential gamers. I am completely mindful and understanding of the business need to produce the greatest amount of Casino revenue with as little reinvestment possible. A trained Casino host team will understand the importance and opportunity in qualifying all guests on your Casino gaming floor and in your Casino gaming database, no matter what level segment they currently fall under. A trained Casino host team will understand that true definition of Casino player development. Educating and convincing Casino guests on the benefits of playing longer and/or increasing their Casino betting limits, while simultaneously maintaining a Casino guest according to their financial comfort level. Casino Hosts will learn to aggressively utilize lists as “leads” and seek to “capture” these guests through relationship building and persistent contacting and follow-up techniques. Other daily reports will be generated and distributed that are intended to be leads.